Practical SEO Copywriting for Beginners

Introduction to SEO copywriting

SEO copywriting is the art of combining engaging writing with search engine optimization. SEO copywriting techniques allow your content to be found easily by the right audience. Writing with an SEO approach helps improve website rankings in search results. An introduction to SEO copywriting discusses strategies for increasing online visibility. Learn the basics of SEO copywriting to produce effective and engaging content.

What is copywriting?

Copywriting is the art of creating text that is intended to elicit a certain response from the audience. They can be used in various places, as advertising slogans and mottos, offers, scripts, product descriptions in online stores or on blogs. Copywriters are needed wherever well-written texts generate profits.

Definition of SEO

SEO is an abbreviation of Search Engine Optimization and refers to all activities aimed at optimizing a website for search engines, especially Google. With the help of SEO, you can improve the position of your website and thereby increase the audience of your content.

Why do people hire SEO copywriters?

SEO is a very important part of online marketing, because with its help you can increase your sales and the number of interactions with your site at a fairly low cost. We have already mentioned that SEO is a set of activities that lead to improving the position of a website.

One of these activities is copywriting and link-building. This is what SEO copywriters do, creating user and search engine friendly content. Well-written copy isn't cheap, but it's certainly cheaper than a Google Ads campaign, so consider it a good investment.

What are keywords?

Keywords are words or phrases that have a special meaning in your site's content. If the phrases “sports cars” or “gaming pc” appear frequently on your site, the algorithm will recognize that users interested in cars or gaming should be referred to you. Your articles should be written in such a way as to answer the questions that users ask, so much attention should be paid to keyword selection. The amount of text should not be too much or too little, so that Google does not consider your article unnatural or inaccurate.

The basic facts are out of the way, now it's time for the next step. SEO copywriters handle a variety of sometimes complex tasks, so they use a number of very useful tools to increase their productivity.

Tools

We already mentioned in the introduction that you should use many tools to make your work easier. At first, they may seem difficult to use, but over time, your productivity will increase significantly. Although many programs are paid, there are free versions and trial periods.

Grammarly

Grammarly is a very useful tool for anyone who writes text, not just for SEO copywriters. This smart application allows us to carry out a thorough analysis of our content in terms of grammar, readability or words used. Grammarly is also available as a plugin for Google Chrome.

Grammarly offers 3 plans: Free, Premium, and Business. While paid users can take advantage of many additional features, such as plagiarism detection and word swapping, the free version is enough for most beginner SEO copywriters. The most important feature, namely text checking, is also the same.

Ahrefs keyword generator

At the start of your SEO copywriting career, you won't have the intuition to choose keywords. That's why keyword planning tools exist. While Ahrefs offers more features and is a complete suite of SEO tools, the most important is the keyword generator, which is offered for free. It is a very convenient, aesthetic and reliable tool used by developers of platforms like Facebook. Although Ahrefs' features are very limited on its free plan, you don't need to worry about subscribing first.

Thesaurus

A thesaurus is indispensable if for some reason you are writing for people who are particularly sensitive to language. This is a tool for finding synonyms and antonyms. Word choice is very important in writing articles, because a varied base of words will improve the quality of the text and make it easier to convey meaning. Thesaurus is completely free - there is no premium version.

Fiverr

Fiverr is a platform where freelancers can sell their services. If you are looking for clients, creating a profile on this site will be an excellent decision. Even though Fiverr takes a commission from your salary, you will easily earn money that will allow you to live a decent life.

You can also use Fiverr if you are looking for a replacement or support. Can't complete the tasks assigned to you on time? Here you will find help!

It's not hard to see that this tool does everything for copywriters. The applications and websites that we present are only a small part. The list above could exceed 50 suggestions. In your work, don't be afraid to experiment, because each copywriter has slightly different requirements and requires different tools. Choosing a program may take a long time, but it will definitely pay off with big profits.

Optimization of your text - practice

It's time to use the skills you acquired in the first part of the course. Try to do the best job possible, but don't get angry at yourself if you fail to create good content. Remember to test the tools we wrote about above.

Fixed existing text

This text will not be well written, because as a beginner copywriter you will have to practice your skills and gain experience in writing texts for the Internet and SEO. Imagine that you are now editing an article for a site that deals with SEO audits.

"An SEO audit is a very important part of your brand's marketing, strategy. With the help of an SEO audit, you will find out what needs to be improved on your website and then receive a unique discount code that gives you 10 percent off our SEO optimzati n services, but for to do that, you need to use our SEO audit, which you can buy for just $999. SEO Audit is a great investment for any company that runs, online store, blog, or just uses a site for its advertising efficient, you will definitely be satisfied and make a lot of money with us."

Oh, the example above has so many errors that it might be easier to rewrite it. The following are some revisions to the article above:

• There is a typo in the word "optimization", this is unacceptable
• The comma was entered incorrectly
• Texts don't contain messages, you can get lost in them
• The sentence is too long for a paragraph
• Information about service prices and discounts should be included at the end of the text
• No part of the text is bolded

Write your own first text

Now it's time for the first text. Imagine your customer runs a language school in London. He teaches courses that teach French, Spanish and Danish at various levels, from beginner to advanced. You are asked to write a brief description of the company's activities so that people looking for language courses in London will come to this page. Try writing ad text that is around 150 words long. You can find our proposal below. You should choose at least 3 key phrases.

You won't be a good SEO copywriter if you don't write a lot of text. This profession requires practical skills and determination, because inexperienced copywriters have great difficulty finding work. If you want to gain valuable skills and build a portfolio, you can also write texts for free or at very low prices. Self-editing texts available on the Internet will also be good practice.

Words, CIS, or A4 pages?

When you start working as a copywriter, pricing your texts can be a problem for you. In this chapter, we will introduce you to several pricing methods.

Characters include spaces

This is a fairly popular method, although not reliable. You can check the number of characters in an article using the shortcut Ctrl + Shift + C. CIS (Content Informational Summary) based pricing is increasingly rarely used, because the length of words used varies greatly depending on the words used by the copywriter. Specialized languages tend to be based on longer and more complex words, so texts aimed at people with higher or specialist language needs will be longer, even with the same number of words. Of course, copywriters often adjust their rates based on the complexity of the topic, the amount of research required, etc.

On freelance platforms like Fiverr, copywriters often offer a certain amount for 300, 500, or 1,000 words. This is also not a good solution, because each task requires a different amount of work. However, most SEO copywriters focus on word count.

A4 pages

If, as an SEO copywriter, you are asked to write large amounts of text, you might charge your clients based on the number of pages written. Since the volume of text is large, precision is not necessary. While this is a method primarily used by ghost writers writing books, for example, you should probably use it too.

Summary

Congratulations, you've just completed the Practical SEO Copywriting for Beginners Course!

The article “Practical SEO Copywriting for Beginners” discusses the basic steps of combining engaging writing with search engine optimization techniques. This article emphasizes the importance of keyword research, writing informative content, as well as optimizing titles, meta descriptions, and keyword use. With this guide, beginners can create content that attracts readers and increases visibility in search engines.